NEED and WANTS

Motivasi
“Motivation can be describe as driving force within individual that impels them to action. This driving force can produced by stated of tension, which exist as the result of unfulfilled need”. (Schiffman and Kanuk)
MODEL MOTIVASI 

KEBUTUHAN
Innate Needs
Acquired Needs

Teori Kebutuhan (ABRAHAM MASLOW) Hierarchy of Needs


MOTIVASI  dan STRATEGI PEMASARAN
Dua aplikasi penting dari teori Motivasi :
- Segmentasi
- Positioning

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